ABOUT
From a career change to a Shopify consultancy
Hi, I'm Sandra
I moved to Australia in 2007 and, before starting Scale-commerce, worked across a range of administrative roles.
In 2017, a relative of mine who was based in New York had acquired an Australian Shopify business and was planning to expand it into the US. I was asked to come on board as the Australian representative, looking after their Australian clients while they expanded the business into the US.
That opportunity introduced me to Shopify and e-commerce and marked the beginning of my career working directly with online businesses.
From there, what started as a role looking after Australian clients developed into years of working directly with businesses, understanding their stores and solving the practical challenges that come with running an online business.
In 2020, during COVID and a significant shift in the AUD/USD exchange rate, we decided to part ways. By then, I had built strong relationships with the Australian clients I was working with, and I was able to continue supporting them independently under a new business.
That business became Scale-commerce.
-
Understanding e-commerce from the other side
-
Around 2021, I decided to take that experience one step further and buy an online store of my own.
I wanted to experience e-commerce from the other side, not just as the person helping businesses build and manage their Shopify stores, but as the business owner responsible for everything that comes with running one.
There’s no better way to understand what your clients are dealing with than to experience it yourself. Running my own store gave me a much deeper appreciation for the day-to-day realities of e-commerce, from products and orders to customers, marketing, cash flow and all the decisions that come with running an online business.
That experience continues to influence how I work with clients today. I understand that a Shopify store isn't just a website. It's part of a much bigger business, and the solutions need to make sense commercially as well as technically.
-
Scale-commerce today
-
Today, Scale-commerce is a Shopify consultancy working with e-commerce businesses across Australia and internationally.
I work directly with my clients across Shopify development, UX and CRO, migrations, integrations and ongoing support. Some relationships have lasted for many years, while others start with a single project and grow from there.
My approach is straightforward: understand the business, work out what actually needs to be done, and find practical solutions that make the store work better, for both the business and its customers.
That approach has stayed with me from the beginning.
Let's work together.
If you're looking for a Shopify partner who understands both the technical side of your store and the realities of running the business behind it, I'd love to hear from you.